Haojing 
2022-12-27
Market reflect a variety of cosmetics, skin care products, and each product in innovation, renewal, so people's choice of cosmetics range is wider, the competition between brands is becoming more and more fierce, especially in today's age of the Internet, all kinds of evaluation information, recommendations, increase publicity, for the choice of consumer also increase a lot of interference, So a good cosmetics brand, from the very beginning should do a good job positioning, with unique cosmetic jars and bottles packaging and design to strengthen their own brand, increase the appeal to consumers. Let's talk about how the packaging and design of cosmetic jars and bottles play the product value.
Same price of cosmetics, in addition to the brand is not the same, basically use feeling and quality difference is not very big, but can quickly attracted customers often lies in the unique cosmetic jars and bottles and packaging design, not only can attract the attention of the customer, can also continue to consumer awareness of potential customers, as customers are willing to choose the product. Therefore, in the case of fierce competition, the packaging and design of cosmetic jars and bottles are also very important competition factors.
How can the packaging and design of cosmetic jars and bottles exert product value?
1. Brand and product positioning
Before packaging and design of cosmetic jars and bottles, it is necessary to do a good job in product and brand positioning. Besides using packaging to improve product texture, it is necessary to consider the grade of the product, so as to determine the packaging cost of the product, and the appropriate positioning and packaging can expand to a large profit margin.
2, find a good consumer group positioning
Every kind of cosmetics has corresponding consumer groups, such as age groups. Packaging and design of cosmetic jars and bottles according to their aesthetic value, habits and preferences can better enhance the attractiveness of products.
3. Market research
The purpose of market research is to study the shortcomings of packaging and design of similar products, cosmetic jars and bottles of the same grade and price, and take this as a breakthrough point for innovation, in order to improve the practicality of design, but also to increase their creativity to provide inspiration.
4, pay attention to the characteristics of the product itself
Cosmetic jars and bottle packaging and design in addition to good-looking, beautiful, more important is to combine with the characteristics of the product itself, give full play to the advantages of the product itself, enhance the overall value.
